I’ll be the first to come out and admit it: marketing is a puzzle. You never really know what type of marketing is going to resonate with your audience and get you more customers. Marketing is about trial and error, and it can be expensive. However, if you want your Jewish business to have a chance of not only surviving, but also thriving, then you must invest in marketing.
As a publicist and digital marketer for Jewish businesses, authors, and influencers, I’ve learned what strategies have been successful for my clients.
Whether you already have a marketing team, or you’re doing it all by yourself, here are some tips you can use to get the word out there about your Jewish business and hopefully increase your bottom line.
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Find Your Audience
The first thing you’ll have to do is figure out who your target audience is and how you can connect with them. It’s critical to do market research and survey your customers to determine who they are and what they need. Then, discover where they hang out. You could ask them questions like: what newspapers and magazines do you read? Do you go on social media or watch YouTube? Do you like to sign up for email newsletters or listen to podcasts? After you figure out where your audience lives, you can then create content for those various platforms.
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Create Valuable Content
These days, in order to run a successful marketing campaign, you need to create valuable content that your audience will enjoy. This content must be informative, entertaining, and/or interesting. It cannot be overtly promotional. The goal with creating this content is to increase exposure of your business as well as establish yourself as an authority in your niche.
When it comes to creating content, here are some examples: Let’s say you run a women’s clothing shop in a Jewish neighborhood. You could advertise in local magazines and newspapers that your customers read, as well as hold events for women, like a runway show, and create videos for Instagram on styling yourself, the latest trends of the season, how to dress for your body type, etc. Once you start getting comments, likes, and other types of feedback, you’ll be able to figure out what content is resonating the most and then duplicate that marketing strategy.
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Invest in Search Engine Optimization
Search engine optimization, or SEO, is a critical part of any marketing strategy. With SEO, you can boost your rankings on Google and appear higher than your competitors. How? There are a number of different ways to do this. It starts with finding a professional web designer who can code your site the right way and make sure it loads fast. It also includes having content on your website with relevant keywords, getting backlinks from other websites, and making sure your site is mobile-friendly. If you aren’t familiar with how to do SEO, you can also hire a marketing professional to help.
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Have Organic and Paid Strategies in Place
There are organic marketing methods like making a website, creating content for social media, and investing in SEO. And then there are paid strategies like paying for Google and social media ads. Many Jewish businesses benefit from having both types of strategies in place.
A word of wisdom: It’s a good idea to work with a paid advertising specialist instead of throwing money at Google and social media ads, since they can be very tricky, and often you see little return unless you do it in a professional way.
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Get a Google Business Profile and Yelp Page
Whether you have a product- or service-based business, sign up for a Google Business profile, a Yelp page, and any other relevant review sites for your industry. People are much more likely to trust these review sites, as they are seen as objective. If you get a bad review, make sure you publicly reply to it in a calm and understanding manner as well as private message the person who left it to see if you can rectify the situation. If you do, kindly ask the person who left the bad review to update it to let others know there has been a resolution.
Need more tips or help marketing your Jewish business? Contact me at Kylie@KOLDigitalMarketing.com.